Tripadvisor

While covering for the Senior Designer for T4B, I worked alongside a robust team to execute end-to-end digital campaigns. Usually these campaigns included targeted emails and social graphics that led back to a custom landing page.

The relaunch of Tripadvisor for Business was a truly collaborative effort under a tight timeline. Together with the Creative Director, multiple Marketing Managers, Project Managers, a Content Designer, a Copywriter, a Junior Designer, and Developers, we created a new hub for customers to easily find the product suites they need.

In reworking the design of the T4B website, we realized we needed to rework ALL areas of the site…not just the ability to easily find products. This meant sourcing new photography for every existing piece of content, reexamining Tripadvisor’s custom imagery, and building new mockups of Tripadvisor’s featured products.

At the top of the page, users can filter for their business type (Restaurant, Hotel, Advertising, or simply Business) and their immediate need. The page automatically sorts relevant content and product solutions so they are front and center.