Kim Egner

Process

A brand identity is more than just a logo. It’s the unique story of your brand, expressed in a consistent and unmistakeable voice. It is the heart and soul that shapes what you stand for. 

Phase 1

RESEARCH

As you begin a brand journey, it’s important to hone in on what makes your brand unique.

  • What is your mission? Values? Tone of voice?

  • What is the overall vision for your organization?

  • What is your differentiator?

  • Who is your target market?


Phase 2

STRATEGY & POSITIONING

Once all of the core details of your brand are in place, it's time to narrow the focus and talk strategy. Here, it’s crucial to take a step back and look at the big picture.

  • What are the trends that will affect your brand in the future?

  • What are the drivers that have made your organization successful in the past?

  • How can we build off of previous tactics to touch your audience in a unique way?


Phase 3

IDENTITY DESIGN

Let's raise a glass—the analysis of your brand is complete and now the creative juices can flow! During this phase, we’ll bring your brand to life by developing:

  • Brand mark explorations

  • Logotypes

  • Color palette

  • Typography

  • Imagery

  • Patterns / Iconography

We’ll present the brand system in a mood board format so you can view all of the moving pieces together. This ensures that things will gel as a cohesive unit. We’ll also apply a few trial applications of the proposed look and feel to different creative deliverables. This will give you the chance to see how the brand comes to life and make sure it tells the perfect story.


Phase 4

CREATIVE TOUCHPOINTS

After your brand guide has been approved by all stakeholders, we can start building off of that bad boy! Moving forward, the highest priority is to refine and finalize the elements of your new identity and create the signatures of your brand. Whether it be a revamped website, stationary suite, or outdoor signage, your brand aesthetic needs to work in harmony and promote the perfect balance of expression and consistency.